The accelerating development of tourism, which takes an increasingly important place in the regional economy and increasingly complex demands of tourists represent a chance for positioning the traditional products on the market.
Development of value chains between shops and large food industries, small, local producers struggle to position on the market and to find path to the end consumer. First Festival of good tastes enabled small producers to present their products to largest consumers, to promote and establish cooperation with consumers and placement on the tourist market of Zlatibor Mountain and in the region. This event contributed to raising awareness among local producers about the importance of linking agriculture and tourism, as well as consumer awareness of the quality and importance of the consumption of local products.
More than 30 producers of traditional products from Serbia, B&H and Montenegro presented their products at the first organized Festival of good tastes on 5th August on Zlatibor Mountain. Traditional products as an added value contributed to a better image of the tourist offer and positioning of Zlatibor Mountain, and the whole cross-border region of “Drina Tara” as a gastronomic tourist destination.
During Interactive outdoor workshop representatives of HoReCa sector guided by the famous chef Nenad Gledic alias Lepi brka, as moderator of the workshop prepared traditional dishes in the modern kitchen on-site. Workshop was broadcasted on the LED screen and many visitors were indirect participants of the workshop. Workshop had the humanitarian character, and money raised by selling of vouchers will be donated to day-care centre for children with special needs “Zracak” in Zlatibor.
The event is supported by the Regional Rural Development Standing Working Group (SWG) in South-Eastern Europe within the GIZ project: “Rural development through integrated forest and water resources management in Southeast Europe: Rural perspectives: qualification, reintegration and (self) employment”.